A book trailer is a helpful marketing tool to promote your book. Adapted from the term movie trailer, a book trailer is a short promotional video distributed across multiple platforms to help you increase your online presence and reach a wider audience.
Book trailers bring your work to life. They can also give readers a great impression of professionalism and much like a movie trailer, is designed to visually stimulate. With visual elements on the internet bringing in far more attention than those websites without, book trailers can now play a huge role in your visibility online, and its ultimate success.
It has been found that statistically the average internet user will remain on a website around eighty percent longer if there is a video to view. Videos have also seen the largest rise as a piece of shareable media, meaning your book trailer can be shared all over the world 24/7.
If you are having trouble conveying the message of your book, or gaining the attention you feel it deserves, a book trailer may be a good option to explore.